Different types of Coaching

There are many different types of coaching and titles for people working with others in a coaching capacity, which can get confusing.  A Wellbeing Coach primarily works with people to strengthen their emotional, intellectual, spiritual and mental growth and wellbeing.

What type of coaching is available with Jai @ Being Mindful Matters?


My background working in the Employment, Community and Education sectors, have provided me the experience to work as a Wellbeing Specialist, doing all a Wellbeing Coach would do as well as additionally providing information and applying the techniques  outlined below under Career Coach, Life Coach, Performance Coach and Skills Coach.

Coaching can be used for various purposes, including:  (The following information is sourced from BREFI Group).

  • Career Coaching. Coaching activities focus on the individual’s career concerns, with the coach eliciting and using feedback on the individual’s capabilities as part of a discussion of career options. The process should lead to increased clarity, personal change and forward action.
  • Personal or life coaching. This form of coaching provides support to individuals wishing to make some form of significant changes happen within their lives. Coaches help individuals to explore what they want in life and how they might achieve their aspirations and fulfil their needs. Personal/life coaching generally takes the individual’s agenda as its start point.
  • Performance coaching. Coaching activities here are aimed at enhancing an individual’s performance in their current role at work, to increase their effectiveness and productivity at work. Generally, performance coaching derives its theoretical underpinnings and models from business and sports psychology as well as general psychological theory.
  • Skills coaching. This form of coaching focuses on the core skills an employee needs to perform in their role. Skills coaching provides a flexible, adaptive, ‘just-in-time’ approach to skills development. Coaching programmes are tailored specifically to the individual and are generally focused on achieving a number of skill development objectives that are linked to the needs of the organisation.
  • Business coaching. Business coaching is always conducted within the constraints placed on the individual or group by the organisational context.
  • Executive coaching: One to one performance coaching is increasingly being recognised as the way for organisations and individuals to improve performance. By improving the performance of the most influential people within the organisation, the theory goes that business results should improve. Executive coaching is often delivered by coaches operating from outside the organisation whose services are requested for an agreed duration or number of coaching sessions.

Leave a Reply

Your email address will not be published. Required fields are marked *